Ask a LEGO Fan

Pick-A-Brick Prices

Posted in Marketplace by lfanquestions on January 5, 2010

Jake writes:

How does TLG determine prices for Pick-A-Brick?

Dear Jake,

Each element has an internal cost to produce.  Mold complexity, plastic type, and color influence these prices.  Our guess is that the internal prices are multiplied by a certain factor for final Pick-A-Brick prices.

Sincerely,

LFan

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