Ask a LEGO Fan

Lego Belville

Posted in Marketplace, Set Design by lfanquestions on December 16, 2009

Jason writes:

My daughter is a Belville fan.  I noticed it’s been about a year since any new Belville sets were released, but the most recent 3 or 4 are still stocked at Toys R Us and LEGO stores, and appear to sell well (frequent empty shelves).  With all the talk about the end of Bionicle, Technic and Pirates recently, is there any information about the future of Belville?

-Jason

Dear Jason,

First I would like to mention that Technic will not be ending.  This was a false rumor found on certain internet sites.

I believe that most Belville sets are released in the beginning of the year.  New sets should be coming out soon.  These sets sell extremely well in Scandinavian countries but have mixed results in other parts of the world.  One difficulty is convincing large retail chains (Walmart, Target, Kmart, etc) to carry a variety of Belville sets instead of another action line designed for boys.  The Belville line will likely continue as long as the core market for it remains strong.

Sincerely,

LFan

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