Ask a LEGO Fan

LEGO Store VIP Cards

Posted in Marketplace by lfanquestions on October 8, 2009

Paul writes:

I read in the recent October Lego Events Calendar that Lego stores are introducing new Lego VIP Cards.  Apparently these will replace the loyalty stamp cards currently used.  I was told that they would plastic cards with a mag strip that can be swiped and that a reward point system will be employed.  I was hoping to get some more details on this new program and perhaps let us faithful readers in on how it will work.  Specifically, how the dollars we spend at the stores (and online) translate to points, and what the potential rewards are.


Dear Paul,

The new VIP cards will replace the stamped reward cards at LEGO Brand Stores in Germany, the UK, and USA.  Please see this pdf for additional information.



One Response

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  1. Kyle said, on October 23, 2009 at 11:19 am

    I don’t know if anyone has attempted to get their VIP card with success. I’ve been calling the Cincinnati, OH store periodically and they keep pushing back the launch date due to excessive “bugs” in the system (their latest estimate was Sunday 10/25). I was wondering if this was an isolated case, or if all stores have been having difficulty?

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