Ask a LEGO Fan

Buildings vs Vehicles

Posted in Marketplace, Set Design by lfanquestions on September 29, 2009

Bobby writes:

I have heard a lot of people say that LEGO vehicle sets sell better than buildings or structures. I believe this is mainly due to the fact that most structures do not resemble their real life counterpart (the police station, fire station, etc) and have walls missing and other odd things about them. I am curious if there is a place to analyze the sales data of specific LEGO sets. I believe that if LEGO released more building sets similar to set # 4996 (the Beach House) that they would find a significant spike in the sales of sets based on buildings.

I would like to see what the hard sales numbers are on sets like #4996 and #4956 compared to the other sets that do not resemble actual buildings, as well as compare those sets sales numbers to some vehicle sets. Is there a place to analyze the sales data numbers of LEGO sets?

Dear Bobby,

Vehicles have always been a strong area for LEGO since the beginning when they were making wooden cars.  In the past decade it seems that TLG has been focusing more on play with vehicles than construction of buildings.

Most “classic” 1980’s buildings had open rear walls so children could play inside with minifigures.  Examples include 6390 Main Street and 6067 Guarded Inn.

Fire stations and police stations have always been good selling sets for TLG.  They combine vehicles and buildings for maximum playability.  North American fans may not fully appreciate recent Fire and Police stations as much because the designs are based on European buildings.  Fortunately, the new 10197 Fire Brigade set follows an American model.  So there is something for everyone.

The Lego Group wisely guards their product sales information so that the competition does not gain an advantage from this information.  There is not a place to review company sales data.  However, you can track recent sales of sets on the secondary market at www.bricklink.com Please see the following link for information on the Beach House set: http://www.bricklink.com/catalogItem.asp?S=4996-1

Sincerely,

LFan

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One Response

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  1. Alex said, on September 29, 2009 at 2:56 pm

    As LFan said, vehicles have a higher playability value. Houses require more bricks, usually of the same kind, so they tend to be more expensive.

    I, for one, have no lego building that didn’t come with a vehicle (yes, one IS a police station 😉 ).

    Talking to female AFOL’s, they have felt a bit neglected by Lego and their main focus on male customers. They have tried something with Belleville, but oddly, some girls don’t like them. They rather like non-agressive sets in the “regular” themes. IMO, this is where Lego might see an increase in sales.


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