Ask a LEGO Fan

McDonald’s Racer Sets

Posted in Marketplace, Set Design by lfanquestions on September 24, 2009

Alex writes:

Hello again,

Thanks again for answering my past questions. Here’s round two:

I recently bought the McDonald’s Happy Meal containing a (much simplified, juniorized)Lego racer. I am wondering now, who designed those “sets”? They’re not as nice as I would’ve expected from Lego, nevertheless, still very much fun. Also, has it gotten too expensive to include creator/basic sets? (I hope it’s not because of the brick sizes!)

Cheerio,
Alex

Dear Alex,

TLG has a Co-promotions group that worked with food and beverage companies such as McDonalds to produce promotional toys.  They are no longer working with food and beverage companies.

The Racers sets were likely designed with three large pieces so that young children would not choke on small regular elements.  I hope this information is helpful.

Sincerely,

LFan

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3 Responses

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  1. Alex said, on September 24, 2009 at 4:37 am

    So, are they outsourcing the design of McDonald’s sets?

    Cheerio

  2. lfanquestions said, on September 25, 2009 at 1:31 am

    Dear Alex,

    My source did not say whether TLG outsourced the designs for these sets or not. However, all LEGO Branded products must be approved internally and tested for safety. So the company and the Racers design team likely had a hand in the design of these sets.

    Sincerely,
    LFan

  3. Alex said, on September 25, 2009 at 4:34 am

    Thank you very much 😉


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