Ask a LEGO Fan

ToysRUs Prices

Posted in Marketplace by lfanquestions on August 26, 2009

Donney writes:

I was wondering about TRU (Toys R Us) prices. They are usually quite a bit more, and I was wondering why that is? A Star Wars Battlepack is $14.99, and Lego sells it for $9.99, so why do they jack the prices?

Dear Donney,

Toys R Us has higher prices on certain sized Lego sets in order to make a profit and stay in business.  Their business model is to offer a wide selection of toys that you may not be able to find at other stores.  The big box retail stores (Walmart, Target, Kmart, etc) sell a variety of items that people need for everyday use.  They can afford to sell luxury items like toys are the manufacturer’s suggested retail price.

Operating a store that only sells toys is very risky.  One type of toy may be extremely popular today and then not sell at all next week.  This will leave the toy store with a large inventory of items that no one will buy.  The risk factor is why small and medium size sets, which usually have less profit built in for the retailer, cost more at Toys R Us.  Most large sets have the same MSRP as sets sold on LEGO.com.

Sincerely,

LFan

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